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Google My Business 2020 Why It Matters


What Is Google My Business?

Google My Business is a free platform that allows businesses (even those without a strong web presence) to be included in and manage how they appear on Google Search and Maps. Amongst other things, your free Google My Business listing features your business name, location, and hours.

Google My Business provides an all-inclusive way to monitor and reply to customer reviews, add photos, accept bookings, gain insights on how and where people are searching for you, and share updates about your business.

Why Google My Business Matters?

Google My Business can improve your business’ visibility through local SEO, give you opportunities to connect with new audiences, and help you understand online customer behavior surrounding your business. While there is a degree of time and effort involved in maintaining your listing, the benefits of Google My Business far outweigh the investment required to get started.

So is Google My Business right for your business? Definitely and here's proof. Google Trends data shows the dramatic increase in "near me" search queries providing businesses with an opportunity to target potential customers seeking a local business.

Appearing in hyperlocal searches can mean big business for your business. Did you know that one in two people who conduct a local search visit a store that day, and 76% of people who search for something nearby on their smartphone visit a related business within a day? Google does have a few guidelines, however, regarding the types of businesses that can use their service.

For one, Google My Business requires businesses have some level of face-to-face interaction with their customers. So you must have a physical location rather than just an online store. Ditto for businesses that are under construction, or have yet to open, rental or for-sale properties, and ongoing classes or services held at locations not owned by the business. (You can read more of Google guidelines here).

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