Google Posts is one of the more interesting, under-the-radar features to be rolled out in recent years.
It began during the 2016 U.S. presidential campaign as a way for politicians to showcase their opinions and values directly on the SERPs. The goal was to make it easier for voters to determine each candidates’ stance on certain issues.
Nowadays, Google Posts are picking steam as a method for businesses to broadcast key bits of content and information directly on the SERPs. It is primarily used to share information related to: Products. Special offers. Events. Announcements. The main purpose of these posts is to help local businesses connect with customers in the area. If a user searches for a business directly, the Post will be displayed in the same area as the contact and location information on the Google My Business listing.
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