Why your small business needs a website?
Updated: Jul 28, 2020
With over 3 billion people using the Internet daily, the most successful businesses must have an online presence. Without a website, you are not generating the maximum amount of attention your business deserves. There are so many benefits of your small business having a website and what it can do for your company. Not only does having a website help your small business promote and sell your products and services, but it also allows your business to distinguish itself from your competitors. With so many customers relying solely on the internet to learn everything about a company, this makes a website one of the most important business assets and first points of contact for your small business.
Reasons for having a website for your small business.
1. FIND CUSTOMERS
81 percent of people research a business online before making a purchase decision. Without a website, you have no chance at capturing a share of this market. Today, customers are constantly searching on computers, tablets and smartphones. A website enables potential customers to find and learn about your business and what it offers past regular operating hours and from anywhere in the world.
2. BUILD CREDIBILITY
While you can build brand presence for your business on social media, you’re restricted in terms of design, process and technology based on that platform's capabilities. With a website, you control all the aspects of marketing your brand, which increases flexibility, control, branding and credibility. Stats show that 84 percent of U.S. consumers believe a business with a website is more credible than one that only has a social media page. No matter how small your business, a website will give it a more professional look and feel.
3. COST EFFECTIVE
The fact of the matter is that having a website for your small business will save you money. A website will save you time by providing your customers with information about your products that would otherwise require you to be on the phone, emailing, or messaging. What does this mean for you? You can spend your time doing more valuable tasks growing your small business.
4. MAKE MORE MONEY
Not having a website means you are losing out on a lot of money. With online sales growing every year, not having a website for your small business means you are missing out on all of that potential revenue. With a website, you can reach a greater number of potential customers and opportunities.
Starting a website for your business is an absolutely necessity if you want to compete in today’s growing market. With more than half of all small businesses not having a website, having one will separate your business from the crowd. With a website your business will be easier to find and therefore easier to buy from. While It may seem intimidating launching your own website, it is an invaluable investment for your small business that will be worth it!