FETCH AND RENDER IN SEARCH CONSOLE
Search Console is a valuable yet underutilized marketing tool. I use the word underutilized because a lot of website owners install Google Analytics and Search Console without exploring, learning about, or tapping into all the resources that these services offer.
One such tool is the Fetch and Render option. In its most basic sense, this option gets Google to index your page, shows you how Google indexes a page, and alerts you if there are issues with indexing your page.
WHY IS IT IMPORTANT?
“Google indexes the page naturally anyway, right?”
Because your time and money are valuable, wouldn’t you rather ensure everything is running correctly than hope for it? Below is a list of the six most common reasons I have seen to use Search Console’s Fetch and Render.