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Google defines micro-moments as “critical touch points within today’s consumer journey, and when added together, they ultimately determine how that journey ends,” and goes on to identify mobile as the great facilitator of all this activity. It’s simple to think of micro-moments as a series of points in time that culminate in a consumer arriving at a transactional decision. For local business owners and their marketers, the goal is to ‘be there’ for the consumer at each of these critical points with the resources you have developed on the web.
Let’s reverse-engineer the famous tale of the wire whisk and put it into a modern technological context, demonstrating how a hypothetical cooking supply store in Pittsburgh, PA could become a major micro-moments winner in 2017.
A variable recipe for local micro-moments success
I want to be sure to preface this with one very important proviso about the order in which micro-moments happen: it varies.
For example, a consumer might decide she wants to patch cracks in her ceiling so she watches a video on YouTube demoing this >>> looks up the name of the putty the YouTube personality was using >>> looks up where to buy that putty locally >>> buys it. Or, the consumer could already be inside a home improvement store, see putty, realize she’d like to patch cracks, then look up reviews of various putty brands, look at a video to see how difficult the task is, and finally, purchase.
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View the full article @ https://moz.com/blog/why-all-4-of-googles-micromoments-are-local