Starting out with an AdWords account can be overwhelming. There are so many different features to pay attention to and a ton of functions to figure out. Fortunately, once you get the hang of it, it really is not as challenging as it first appears. I do recommend monitoring your AdWords at least once a week to be successful with bid adjustments, but after you get your initial bids set, it really is just maintenance.
Keyword bids are highly specific to the brand, business, and product you are working with. At first, you will likely need to do some guesswork in setting up your initial bids and then adjust accordingly once you have some stats specific to your account (which AdWords provides). This guide will help you, as a beginner, get your initial bids set up and adjust them accordingly within the first few weeks of having your account active.
For the complete article, goto https://www.searchenginejournal.com/beginners-guide-adjusting-bids-adwords/174513/
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