“Write a blog? Who? Me?”
If you’ve ever worked with local businesses, then you’ll be familiar with this response.
Far too many local businesses have fallen into the trap of thinking that blogging isn’t for them, it’s for well…bloggers. Unfortunately, they couldn’t be further from the truth.
Today, content is so incredibly important from some perspectives: attracting new customers by converting visitors into leads, driving traffic to your website, building authority, and, yes, being found online through search engines.
The more content you create, the more it builds over the long run. In the same article, HubSpot cited “…about 90% of the leads we generate every month come from blog posts that were published in previous months. Sometimes years ago.”
But it’s not just large, web savvy businesses like Hubspot that can benefit from creating engaging content. Recent research we performed on over 500 UK B2B websites showed that best in class sites have double the amount of content of lower ranking average sites. Content was clearly one of the four main factors that differentiated the best from the rest. Read the full article here >
